BEACHFRONT BJJ
Modernising the visual appeal of Beachfront BJJ, so people can get active and instantly access Brazilian Jiu Jitsu services.
The task was to create a visually engaging website that reflects the energy and excitement of BJJ while also being easy to navigate and use, with a seamless and secure payment system. The website will be optimised for desktop and mobile devices to ensure that it is accessible to as many users as possible. Overall, the goal is to create a modern and dynamic website that effectively showcases the organisation’s offerings and allows for easy and secure online transactions.
DELIVERABLES
Website design, UX/UI toolkit, colour accessibility, digital guidance & navigation
SPORTS
Sports
LOCATION
Brighton, UK
Logo created by UnitedUs
I began the project by conducting user experience (UX) research and competitor analysis to gain insights into the Brazilian Jiu-Jitsu industry and understand what the target audience expects from a Beachfront BJJ website. This included analysing other Brazilian Jiu-Jitsu brands’ websites to see what works well and what could be improved.
After gathering insights from my research, I created a mood board to collect visual inspiration and establish a design direction for the website.
Finally, I moved on to creating initial designs based on the insights and inspiration I gathered during the research and analysis phases.
After completing the initial designs and mood board, the project progressed with collaboration between the design and development teams. We worked together to ensure the website’s design was visually appealing and user-friendly.
We also conducted multiple rounds of testing to ensure that the website was functioning properly and meeting the needs of our users. Any issues that were identified during testing were promptly addressed and resolved.
Overall, the project progressed smoothly, and the final result was a dynamic and modern BJJ website that included an e-commerce component for booking classes and purchasing merchandise. The website has improved the user experience and helped promote and educate people about Brazilian Jiu-Jitsu.
The client of the Beachfront BJJ provided positive feedback, expressing satisfaction with the overall design and functionality of the website.
This work was completed as part of an internship at UnitedUs